{"id":2100,"date":"2017-04-13T21:10:07","date_gmt":"2017-04-13T21:10:07","guid":{"rendered":"http:\/\/mtwc.org\/?p=2100"},"modified":"2017-04-13T21:10:07","modified_gmt":"2017-04-13T21:10:07","slug":"michigan-construction-workforce-campaign-sets-foundation","status":"publish","type":"post","link":"https:\/\/mtwc.cee.wisc.edu\/index.php\/2017\/04\/13\/michigan-construction-workforce-campaign-sets-foundation\/","title":{"rendered":"Michigan Construction Workforce Campaign Sets Foundation"},"content":{"rendered":"<p>One year ago, <a href=\"https:\/\/michiganconstruction.com\/\">MichiganConstruction.com<\/a> was launched to promote the construction industry. Started and funded by construction employers, Michigan\u2019s premiere construction branding campaign has generated over 34-million media impressions delivered to television broadcast media markets and social media platforms throughout Michigan.<\/p>\n<p>\u201cOur focus is on Michigan\u2019s construction industry,\u201d says Dan DeGraaf, CEO of the Michigan Concrete Association who spearheads the MichiganConstruction campaign. He sees that the only way for the construction industry to compete for the best-and-brightest, is to unify in an effort to show people how cool it is to work in construction.<\/p>\n<p>MichiganConstruction\u00ad\u00ad produced three TV commercials that does just that.\u00a0 The latest shows how kids can go from video gaming directly to construction.<\/p>\n<p>Heather Smith, Marketing Director of the MichiganConstruction campaign says, \u201cThe trick is capturing interest generated from the ads and connecting those job seekers with our construction employers.\u201d \u00a0This campaign drives and captures interest with cutting edge inbound digital marketing tools utilizing branded web-based and social media technology.<\/p>\n<p>The MichiganConstruction campaign paved the way for the creation of the Michigan Construction Foundation.<\/p>\n<p>Formed as a 501(c)(3) nonprofit corporation, the Construction Foundation seeks to promote a positive image for Michigan\u2019s construction industry to attract, recruit, educate, train and support new workers.<\/p>\n<p>Brindley Byrd now serves as Executive Director of the Michigan Construction Foundation.\u00a0 Working with their employer partners,\u00a0 MichiganConstruction designed a framework to build an effective organization, serving as an industry intermediary, to integrate and align Michigan\u2019s workforce development system.<\/p>\n<p>\u201cMichigan\u2019s construction industry offers such opportunity for people to get good paying jobs,\u201d Byrd says thinking about why he is excited to be part of this effort. \u00a0\u201cMichiganConstruction easily connects job seekers with the many construction job, education and training options across the state.\u201d Today\u2019s construction industry needs workers with the right skills, qualifications and character to build a better Michigan.<\/p>\n<p>For more information, contact Heather Smith at heather@MichiganConstruction.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One year ago, MichiganConstruction.com was launched to promote the construction industry. Started and funded by construction employers, Michigan\u2019s premiere construction branding campaign has generated over 34-million media impressions delivered to television broadcast media markets and social media platforms throughout Michigan.<\/p>\n","protected":false},"author":1,"featured_media":2101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[15,23,60,75],"class_list":["post-2100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-career-awareness","tag-construction","tag-recruitment","tag-transportation-workforce-pipeline"],"_links":{"self":[{"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/posts\/2100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/comments?post=2100"}],"version-history":[{"count":0,"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/posts\/2100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/media?parent=2100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/categories?post=2100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mtwc.cee.wisc.edu\/index.php\/wp-json\/wp\/v2\/tags?post=2100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}