Taking Recruitment on the Road with the High Wage Highway Program
In an effort to directly reach people who may have never considered a career in trucking, the High Wage Highway program bring new trucks to county fairs, car shows, and car races. The program, put together by non-profit, Northwest Wisconsin CEP, invites men, women and children to climb into trucks to break down the incorrect stereotypes that are commonly associated with careers in the transportation field, according to Northwest Wisconsin CEP, employer resource consultant, Tasha Hagberg.
“The biggest difference with High Wage Highway is that it allows people to envision themselves in the role of a truck driver by climbing inside of the cabs of the new trucks, and getting to see really how beautiful they are and how livable they are,” Hagberg said. Read more